The red carpet was unfurled in grand style at the iconic W Hotel in West Beverly Hills to toast the holiday issue of Bella Vida Magazine, in partnership with The Los Angeles Tribune.
Erin Schmidt, Editor-in-Chief of Bella Vida Magazine, opened the evening with a heartfelt address, reflecting on the blessings of 2024 and setting an aspirational tone for a prosperous year ahead. Her words resonated with an audience eager to embrace a new chapter of success and growth.
The red carpet buzzed with energy as Parisa Rose, a celebrated TV personality and journalist, interviewed guests about their hopes and aspirations for 2025. From visions of personal growth to impactful global change, the attendees shared their dreams for the new year. Guests included fashion designer and cover model Sedona Legge of Chained with Sedona, actress and artist Charis Michelsen, Brady Schmidt, CFO of Bella Vida Global, and an impressive array of business executives, doctors, CEOs, photographers, and artists, all united in their shared excitement for the future.
The program reached new heights as Michael Silvers, Vice President of The Los Angeles Tribune, took the stage to introduce the evening’s keynote speaker, Joseph McClendon III. Silvers highlighted McClendon’s profound influence on personal development and transformation, setting the stage for an unforgettable keynote.
McClendon electrified the room with his insights on moving beyond fleeting New Year’s resolutions. He introduced the power of neuro-encoding—a groundbreaking approach to rewiring the brain for lasting change. With passion and clarity, McClendon emphasized actionable strategies for shifting mindsets, rewiring thought patterns, and creating real, lasting transformation.
The evening’s inspiration didn’t end there. Erin Schmidt returned to the stage to honor Joseph Bradford III, founder of the non-profit B.A.R.E. Truth organization, which provides crucial aid to the homeless community in Los Angeles. Schmidt presented Bradford with an award recognizing his unwavering dedication and tireless efforts to make a tangible difference in the lives of those in need. Bradford’s acceptance speech brought the audience to their feet, embodying the spirit of giving and gratitude that defined the event.
This evening wasn’t just a celebration of a magazine issue—it was a powerful convergence of purpose, passion, and potential, setting the tone for a transformative year ahead.