Meet Your New Shops for a Sustainable Wardrobe

Sustainable Style in the Spotlight: Why Re/Done and Reformation Are Leading the Charge in Fashion’s Eco Revolution

In a world where fashion trends often feel fleeting, Re/Done and Reformation are rewriting the rules of the industry by proving that style and sustainability can—and should—go hand in hand. These two powerhouse brands have become synonymous with sustainable and ethical fashion, garnering a loyal following of eco-conscious celebrities and everyday fashionistas alike. With their commitment to reducing waste, embracing vintage, and prioritizing eco-friendly practices, Re/Done and Reformation are at the forefront of a new era in fashion, one where sustainability is more than a buzzword—it’s a movement.  They are setting a new standard for luxury brands which are known to incinerate stock that doesn’t sell rather than donate or repurpose it.

Re/Done: Breathing New Life into Denim

Founded in 2014, Re/Done began with a simple but revolutionary concept: to upcycle vintage Levi’s jeans into modern fits. The brand’s mission was clear—to create sustainable luxury by giving new life to old garments while celebrating the timelessness of American denim. Each pair of Re/Done jeans is unique, hand-cut, and tailored to perfection, offering a blend of heritage and modern-day cool.

What sets Re/Done apart is its commitment to sustainability at every step of the process. By repurposing vintage denim, the brand reduces the need for new production, which in turn conserves water and cuts down on the harmful chemicals typically used in the creation of new fabrics. Denim, historically one of the most resource-intensive fabrics to produce, is transformed into something fresh and relevant, all while preserving the authenticity of the original Levi’s designs.

Re/Done’s appeal lies not only in its sustainable ethos but also in its ability to create fashion-forward pieces that resonate with the modern consumer. Their jeans have been spotted on style icons like Kendall Jenner, Bella Hadid, and Kaia Gerber, cementing their place as a go-to for those seeking both eco-conscious fashion and a covetable, effortless look.

In addition to denim, Re/Done has expanded its offerings to include vintage-inspired t-shirts, sweatshirts, and collaborations with brands like Hanes and Nike, all while maintaining its focus on sustainability and craftsmanship. With each new collection, Re/Done continues to prove that recycling doesn’t mean sacrificing style.

Reformation: Where Eco-Friendly Meets Effortlessly Chic

If there’s one brand that has made sustainability undeniably sexy, it’s Reformation. Founded by Yael Aflalo in 2009, Reformation has revolutionized the way we think about eco-conscious fashion, combining sustainability with the kind of trend-driven, feminine designs that make heads turn. Whether it’s a slinky summer dress, a statement jumpsuit, or a puff-sleeve top, Reformation has mastered the art of creating clothes that women want to wear—while making the planet a little greener in the process.

Reformation’s commitment to sustainability runs deep. The brand uses eco-friendly materials such as Tencel, organic cotton, and deadstock fabrics, which would otherwise go to waste. What’s more, their factories are powered by renewable energy, and they actively work to minimize water waste, carbon emissions, and textile waste. Reformation also offers full transparency about the environmental impact of their products, allowing customers to make informed decisions with a feature on their website called the “RefScale,” which measures the environmental footprint of each item.

But beyond the technicalities of sustainability, Reformation’s true appeal lies in its aesthetic. The brand’s effortlessly chic, LA-inspired style has made it a favorite among the fashion set. Reformation’s pieces are designed to be timeless yet trendy, capturing the perfect balance between vintage-inspired charm and contemporary appeal. It’s no wonder that celebrities like Emily Ratajkowski, Hailey Bieber, and Taylor Swift have been spotted wearing Reformation’s dresses to red carpet events and brunches alike.

Reformation’s secret to success lies in its ability to make sustainability feel glamorous. Rather than preaching or pushing a particular agenda, Reformation allows its stylish, Instagram-worthy designs to speak for themselves. By making eco-friendly fashion desirable, the brand has attracted a loyal following of environmentally conscious shoppers who don’t want to compromise on style.

Leading the Way to Fashion’s Sustainable Future

What Re/Done and Reformation both understand is that sustainability doesn’t mean sacrificing style, creativity, or luxury. Instead, they are proving that eco-conscious fashion can be just as, if not more, desirable than its fast-fashion counterparts. With their innovative approaches to recycling, upcycling, and ethical production, these brands are setting new standards for the industry and showing that sustainability can be woven into the very fabric of high fashion.

As the fashion world continues to evolve, the influence of Re/Done and Reformation can be felt far and wide. More and more designers are following their lead, incorporating sustainable practices into their collections and embracing the challenge of creating fashion that not only looks good but does good. The shift towards eco-friendly fashion is not just a trend; it’s a movement that is reshaping the industry and inspiring both consumers and creators to rethink their relationship with clothing.

In an era where consumers are increasingly mindful of their environmental impact, brands like Re/Done and Reformation are more than just fashion labels—they’re trailblazers, showing the world that style and sustainability can coexist beautifully. As they continue to push the boundaries of eco-conscious fashion, we can only expect their influence to grow, paving the way for a more responsible and stylish future.