The Luxury Brand Creating Art as Fashion: Chained by Sedona with Sedona Legge

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By Erin Schmidt

Photography by Franz Steiner

Makeup by Sally Steiner

Chained by Sedona is bringing art and fashion together. The brand, founded by Sedona Legge, launched just as the pandemic hit, in 2020, but now she is designing for actors and musicians to wear her pieces.

 

Sedona Legge Bella Vida Magazine Issue 4

Sedona started her career as an actor in Australia and she was cast in the movie “The Shallows” and played Blake Lively’s little sister.  Right before her family moved back to the US for her movie premiere, she got a worldwide modeling contract with NEXT models. She subsequently worked as a model for Gucci on twelve modeling campaigns with celebrities like Snoop Dogg. Alessandro Michele, lead designer at Gucci, was a huge influence on Sedona’s design sense, as was design icon Tom Ford.

The result of these influences is her brand, Chained by Sedona, which fuses art with fashion by creating custom chain dresses, shirts and outfits and has been seen on red carpets modeled by Willow Smith, Jada Pinkett Smith and Will Smith’s daughter, and in awards shows by Lenny Kravitz.

Read the full article in Issue 4 coming today.

Shop her incredible collection of artistic designs at chainedbysedona.com.

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